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Going deep on finding the consumer insights and understand the brand positioning, and then laying out the campaign concept.
Setting one one crystal clear objective for the ad, customer response and identifying what we want customers to feel, think or do when they receive the ad message.
Brainstorming session is needed to generate various ideas before selecting a concept and building on it.
Using different methods to confirm our choice and measure the effectiveness of the ad and how the audience interacting with it.
Playing with visuals and copywriting, and delivering brand messages in coherence with the brand style and the original created script.
Once the advertisement or commercial has run, we will verify this and check its performance.
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Lorem ipsum dolor sit amet consectetur adipiscing elit sed eiusmod tempor incididunt ut labore et dolore magna aliqua. Quis suspendisse ultrices gravida commodo
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